How Catalina Cleaning Compares to National Cleaning Franchises
National franchises charge franchise fees, corporate overhead, and marketing costs that get passed to you. Catalina Cleaning connects you with experienced, insured independent cleaners at 20 to 40 percent less.
Side-by-Side Comparison
How Catalina Cleaning stacks up against the four largest national cleaning franchises on the factors that matter most to homeowners.
| Feature | Catalina Cleaning | Molly Maid | Merry Maids | MaidPro | The Maids |
|---|---|---|---|---|---|
| Standard Clean | From $216 | $120-$300 | $150-$300 | $100-$250 | $200-$270 |
| Deep Clean | From $312 | $300-$500 | $240-$480 | $190-$300+ | $400-$500 |
| Online Pricing | Yes, instant quotes | No, estimate required | No, estimate required | No, estimate required | No, estimate required |
| Same Cleaner | Yes, always | Varies by location | Rotating crews | Varies | Team of 3-4, rotates |
| Contracts | No contracts ever | No contracts | No contracts | No contracts | No contracts |
| Insured | Full liability | Yes | Yes | Yes | Yes |
| Locally Owned | Yes, Miami-founded | Franchise (Neighborly) | Franchise (ServiceMaster) | Franchise | Franchise |
| Eco-Friendly Products | Yes, standard | On request | On request | On request | HEPA filters only |
Molly Maid vs Merry Maids vs MaidPro vs The Maids
If you are weighing the national franchises against each other rather than against a local company, here is how the four biggest stack up side by side. One thing is true of all of them: none of them publish their prices online, so every number below comes from customer-reported data and industry ranges rather than a published rate card.
| Molly Maid | Merry Maids | MaidPro | The Maids | |
|---|---|---|---|---|
| Standard visit | $120-$300 | $150-$300 | $100-$250 | $200-$270 |
| Deep clean | Quoted per job | $240-$480 | $190-$300+ | $400-$500 |
| Pricing published online | No | No | No | No |
| How you get a price | In-home estimate | Phone or in-home | Phone or in-home | In-home estimate |
| Who shows up | Team, may rotate | 2-person rotating team | 1-2 Pros | Team of 3-4 |
| Signature offer | Neighborly network | $50-$100 off first 5 cleans | 49-Point Checklist | 22-Step system, HEPA vacuums |
| Parent company | Neighborly | ServiceMaster | Independent franchisor | Independent franchisor |
Molly Maid vs Merry Maids
The closest matchup of the four. Merry Maids is the larger network and leans on introductory discounts — $50 to $100 off your first five cleanings — which makes the early bills look cheaper before rates return to full price. Molly Maid skips the promo and quotes a flat number after an in-home visit. On recurring service the two land in roughly the same $120-$300 band, so the deciding factor is usually the individual franchise owner in your city rather than the brand on the van. Read reviews for your specific location, not the national brand.
MaidPro vs Molly Maid
MaidPro is generally the cheaper of the two and the more customizable — its 49-Point Checklist lets you drop rooms or tasks you do not want, which Molly Maid does not formally offer. Molly Maid sends larger teams and is usually faster through the house. Choose MaidPro if you want to control the scope; choose Molly Maid if you want the job done in one shorter visit.
Merry Maids vs MaidPro
MaidPro is typically less expensive on both recurring and deep cleans, and sends one or two Pros rather than a rotating two-person team, which tends to mean more consistency in who enters your home. Merry Maids has broader coverage and a larger support operation behind it. If consistency of cleaner matters more to you than network size, MaidPro usually wins that comparison.
The Common Thread — and the Third Option
All four make you request a quote before you can see a price, and all four are franchise networks where service quality depends on the individual owner in your market. That is the real trade-off you are choosing between, not the branding. In South Florida, Catalina Cleaning is the alternative that publishes flat rates up front — $130 recurring, $216 standard, $312 deep, $370 move in/move out — and quotes online in about two minutes with no home visit and no sales appointment. Get an instant quote.
Catalina Cleaning vs Molly Maid
Molly Maid is one of the largest residential cleaning franchises in the US, owned by Neighborly. They typically charge $120 to $300 per standard visit with team rates of $60 to $100 per hour. However, they do not publish pricing online and require an in-home estimate before giving you a number.
Catalina Cleaning provides instant online quotes starting at $216 for standard cleans. Because we operate as a marketplace connecting you directly with experienced cleaners, there is no franchise overhead added to your bill. You also get the same cleaner assigned to your home every visit, while Molly Maid locations may rotate crews depending on the franchise.
Catalina Cleaning vs Merry Maids
Merry Maids, a ServiceMaster brand, is the largest residential cleaning franchise in the country. Their standard visits typically cost $150 to $300, with deep cleans running $240 to $480. They use rotating two-person teams at roughly $120 per hour and do not publish pricing online.
Merry Maids often runs intro discounts of $50 to $100 off the first five cleanings, which can make the initial price look competitive. After the promotional period, prices return to full rate. Catalina Cleaning offers consistent, transparent pricing from day one with no promotional gimmicks. Our recurring plans start at $130 per visit with discounts of up to 56 percent off the deep clean rate.
Catalina Cleaning vs MaidPro
MaidPro differentiates itself with a 49-Point Checklist that lets customers customize which rooms and tasks get cleaned. Their pricing is not published online, but customer reports suggest $100 to $250 per recurring visit and $190 to $300 or more for one-time deep cleans.
Catalina Cleaning also offers customizable cleaning checklists without the franchise markup. Our cleaners work with you directly to tailor each visit to your priorities. The difference is transparency: you can get an instant quote on our website in under two minutes, while MaidPro requires a phone call or in-home consultation.
Catalina Cleaning vs The Maids
The Maids positions itself as a health-focused cleaning service with a proprietary 22-Step Healthy Touch Deep Cleaning System and HEPA filtration vacuums. They send teams of three to four cleaners and charge $200 to $270 per standard visit and $400 to $500 for deep cleans, making them the most expensive major franchise.
Catalina Cleaning uses eco-friendly products as standard on every clean, not as a premium upsell. Our deep cleans start at $312 — still well below The Maids' $400 to $500 deep clean rate. You also get a dedicated cleaner who knows your home rather than a rotating team of three to four people.
The Best of Both Worlds
Most homeowners face an impossible choice: pay franchise prices for reliability, or roll the dice on an unvetted independent cleaner for a lower price. Catalina Cleaning eliminates that tradeoff.
Affordable Pricing
No franchise fees or corporate overhead. Pricing 20 to 40 percent below national chains for the same quality of service.
Professional Protection
Every cleaner is experienced and follows a detailed checklist, and every job is covered by full liability insurance. The safety of a big company without the big company price.
Personal Service
Same dedicated cleaner every visit. No rotating teams, no strangers. Your cleaner knows your home, your preferences, and your standards.
265+ Five-Star Reviews
Rated 5 stars by real customers on Google
3+ Years in Business
Founded in 2023, serving 1,000+ happy clients
Licensed & Insured
Full liability insurance for your peace of mind
Satisfaction Guaranteed
Not happy? We'll come back and make it right — free
Frequently Asked Questions
Common questions about how Catalina Cleaning compares to national cleaning franchises.
They are close competitors with similar pricing — roughly $120 to $300 per standard visit for Molly Maid and $150 to $300 for Merry Maids. Merry Maids is the larger network and typically offers $50 to $100 off your first five cleanings, so early bills look cheaper before rates return to full price. Molly Maid quotes a flat number after an in-home estimate with no promotional period. Because both are franchise networks, the quality you get depends far more on the individual franchise owner in your city than on which brand you pick, so read reviews for your specific location rather than the national brand.
MaidPro is generally the least expensive of the three, with recurring visits around $100 to $250 and deep cleans from $190 to $300 or more. It is also the most customizable thanks to its 49-Point Checklist, which lets you drop rooms or tasks you do not want cleaned. MaidPro sends one or two Pros rather than the rotating two-person teams Merry Maids uses or the larger crews Molly Maid sends, which usually means more consistency in who enters your home. Molly Maid and Merry Maids tend to finish faster because they send more people.
No. Molly Maid, Merry Maids, MaidPro, and The Maids all require a phone call or an in-home estimate before giving you a price. Every published figure for these companies comes from customer-reported data rather than an official rate card. Catalina Cleaning is the exception among the companies on this page — our flat rates are published up front and you can get an exact quote online in under two minutes with no home visit.
In most cases, yes. Catalina Cleaning publishes transparent pricing starting at $130 for recurring cleans and $216 for standard cleans. Molly Maid does not publish prices and requires an in-home estimate, but industry data shows their rates typically range from $120 to $300 per visit with hourly team rates of $60 to $100. Because Catalina operates as a marketplace without franchise overhead, our pricing is typically 20 to 40 percent lower than national chains for comparable service.
Our cleaners have years of experience cleaning homes and follow a detailed checklist on every job. We also carry full liability insurance on every cleaning, which is something most independent cleaners do not offer. You get the trust and accountability of a professional company with the personal touch of a dedicated cleaner.
Yes, we assign a consistent cleaner to your home. This is one of our biggest advantages over national franchises, which often rotate crews. Your cleaner gets to know your home and your preferences, which means a better clean every visit.
No. We never require contracts or long-term commitments. You can schedule recurring weekly, biweekly, or monthly cleanings and cancel anytime with no penalties. National franchises like Merry Maids and Molly Maid also claim no contracts, but Catalina makes it genuinely flexible by letting you skip, reschedule, or pause at any time.
Catalina Cleaning serves South Florida (Miami-Dade, Broward, and Palm Beach counties), plus Orlando, Tampa Bay, the Florida Panhandle (Panama City Beach, Destin, Pensacola), and Washington DC & Maryland. Our strongest presence is in South Florida, where we have over 265 five-star Google reviews.
Independent cleaners often charge less per hour, but roughly 99 percent of them do not carry general liability insurance or workers compensation. If a cleaner is injured in your home or damages property, you could be liable. Catalina matches you with experienced independent cleaners and covers every job with full liability insurance. You get the best of both worlds: affordable pricing and professional accountability.
Yes. Unlike Molly Maid, Merry Maids, MaidPro, and The Maids, which all require phone calls or in-home estimates, Catalina provides instant online quotes through our website. Enter your home size and service type and get a price in under two minutes.
We stand behind every clean with a satisfaction guarantee. If you are not happy with any aspect of the cleaning, contact us within 24 hours and we will send your cleaner back to make it right at no extra charge.
See the Difference for Yourself
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